Devising, designing, developing, and implementing innovative and interactive solutions to the production and promotion of live theatre through: collaborative classes; challenging workshops; novel marketing ideas; contemporary social media strategies; cutting-edge technology; avant-garde play festivals; and inventive community-based performance arts.
WHAT: The@trics headstrongs towards viability, affordability, and innovation as a means of engaging the theatrically-lustful but (oft times) barely-walletted in relevant theatre. Begun as a reply to those theatrically important bodies clam-clamouring over lack of audience turn out whilst their (primarily) gray-headed contingent disapperates into the under-dust of gravestoned beneficiarism, The@trics aspires towards an ever-evolving and impactful process that inspires the much sought after “New” audience as well as the returning.
HOW: In today’s age of constant plugged-in-ness among the iObsessed, The@trics embraces the devices threatening to keep us apart, utilizing ever increasing (and ever evolving) gadgets as a means of bringing people together. The@trics seeks to access the masses through the very media they are addicted to – serving up a technological fix that not only engages but challenges those latched on to the technological tit and meeting theater goers on their terms rather than the tired, tried, and dust-covered “norms”.
WHERE: The@trics wanders nomadic; a versatile collective of ideas inhabiting the head-space of the inter-web-collective, whilst sprinkling its productions and classes across the geo-sphere.
WHO: Founded by Cason Murphy (Director, Actor, and all-round Theatricalist) and Tiffany Antone (Playwright, Actor, and Daydreamer Extraordinaire)